| Activity | Description/Guidelines | Output | No | Yes
If "Yes", Cite Mandate
|
| Public Relations Activity | The purpose of the Public Relations Activity is to provide an AFA Public Relations Plan to enhance community understanding of our profession so our members benefit from their support and cooperation. | Development of a plan documenting the timelines and activities necessary to promote a positive image for Arizona fiduciaries. | X | |
| Services/Products: | Description/Guidelines | Output | | |
| Publications and Marketing Information Services | Professional directory, newsletter, brochures | # Resource products available to members | X | |
| Public Speakers and Spokesperson(s) Services | Speakers Bureau, NGA Conference Sponsorship, Education Facilitators | # Public Presentations to Promote Fiduciaries | X | |
| Access to Information Services | ListServe, Website and Links to Professional Related Websites | # Information Tools made available to members | X | |
| AFA Public Relations and Education Program Leader: Jim Clark |
| AFA Public Relations Activity Leader: Mary Espinoza |
| Team Member: | Team Member: |
| Team Member: | Team Member: |
| Public Relations Goal: The AFA will develop a public relations plan by September 30, 2004 that increases membership and improves the image of professional fiduciaries as measured by annual satisfaction surveys. | Goal Results: AFA members rating satisfactory scores on annual survey. |
